The 2011 IJSBA World Finals Summary
With months of preparation and lots of last minute hustling, it's hard to believe that the week of the 2011 IJSBA World Finals came and went just le that. And what a week it was. While it was a great event all around, Jettribe was proud to have
a fantastic showing. Once considered no man's land for vendors in
previous years, Jettribe turned that corner parking lot area into a hot
spot for everybody. We put up our biggest booth to date at a 100 feet
long (or 1000 square feet if you like big numbers). The
introduction of our RS-16 line of race Gear was a big hit and before you
knew it, a ton of racers were sporting Jettribe before the week was
over. We enjoyed greeting our "regulars" who just loved to come and hang
out, check out our gear again and again, and probably kept trying to
convince themselves of just how much gear they can get away with taking
home.
But that was all on the surface. There was a lot going on behind the scenes. Here are just some of the backroom deals
that Jettribe closed on at the World Finals:
- We signed on an exclusive distributor for France, with non-exclusive distribution rights to Europe
- We welcomed Russia to the ranks of international Jettribe distributors
- We signed a trademark agreement with South Korea
-
Jettribe is in talks with China's racing association as well as Yamaha
Vietnam to help them build up their professional racing circuit
So yeah, while Jettribe was busy outfitting everyone in race gear and
sexy casual wear, we were also doing our part to help grow the sport
internationally as well. I think the saying was "think globally, act
locally". Ok, so we got it a little backwards.
Once the
work was done, Jettribe ended the World Finals cosponsoring the After
Party at Heat Nightclub with Monster and Yamaha. All in all, an IJSBA
World Finals for the books. Back at HQ, we were getting our showroom
ready for distributors to make their final selection of gear to take
back and prepping was under way for the 2011 Thailand King's Cup.
Jettribe was proud of our racers for managing to pack up and load their
boats and gear for the long haul to Thailand after a week of racing in
the World Finals.
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